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Our story
A sweeter tomorrow
Finally was born from a simple idea: to create delicious candy without compromise. Something that doesn't just taste like candy, but is actually good for you too.
Wait! Why?
There was a time candy had no rules. No calorie count, no ingredient list, no adult in the room asking questions. Just candy, and however much of it felt right.
Then that time ended. Nobody tells you when — it just does.
Nobody decides to feel guilty about candy. It just shows up one day, quietly, somewhere around your late twenties, and never really leaves.
You still love it. You just start doing the maths first. How much, how often, how bad.
Why can't delicious also be good for you?
Trial & Error
But how do you replace the main ingredient in candy? (that is: sugar)
We developed and tested hundreds of recipes, and taste-tested kilos of gummies along the way. First with sugar alcohols — uhu, digestive discomfort. Then with the usual artificial sweeteners — uhu, chemical aftertaste.
None of them tasted right. None of them were actually good for you. None of them made it into our recipe.
Finally!
After years of trial and error, and kilos of failed batches, we landed on a candy that tastes like real candy — and actually is good for you.
Finally!
And then, the letter A
Nutriscore A and Yuka Excellent aren't a coincidence. One scores the nutritional value, the other the ingredient list.
Together: the world's healthiest candy.
